What will you do in your lifetime?
BRIEF
Life Time and agency Socio wanted to portray their core values in a high energy and aspirational spot, with a visuals that could pose the question: how to you want to spend your life? The one twist? To advertise Life Time’s premier health clubs without showing the spaces themselves. Together with Anderson Wright and Pavilion Works, we took up the challenge.
APPROACH
Director Anderson Wright used an inspired mix of high-energy athletic moments, meditative nature imagery, and evocative textures to evoke the feeling of personal wellness – be it physical, mental, or spiritual. Shot in two well-scheduled days in the LA area, the team captured media for a :30, a :60, and plenty of stills assets to boot.
CLIENT
Life Time
AGENCY
Socio
PRODUCTION PARTNER
Pavilion Works
Assets from the shoot featured on Life Time’s Instagram account and website homepage.
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Executive Producer: Lottie Abrahams
Producer: Alex Kennedy
Photographer: Dave Imms
Production Company: rubbertape
Production Partner: Pavilion Works
Agency: Socio
Editor: Sam Hardy
Post-Production: DOMA
1st AD: Robert Blair II
Casting Director: Sarah-May Levy, Big Apple Casting
Production Manager: Jason Marrs
Production Coordinator: Mark Cockfield
Talent PA: Quinton Couch
Stunt Coordinator: D’Janine Lasky, Lasky Productions
Stunt Assistant: David Israel
Set Medic: Tony Bautista
Studio Teacher: Sammy Kline, Stella Pacific Teachers
PA: Sean Jacobson
PA: Beatrice Brown
PA: Mason Bosworth
PA: Malik Riley
PA: Cesar Sanchez
PA: Audrey Resella
PA: Pachel Colonna
PA: Nick Lux
Director of Photography: Gabriel Connelly
1st AC: Chris Powers
2nd AC: Spencer Wood
2nd AC: Estevan Falcon
Underwater Operator: Emaad Elhardouzi
Steadicam: Don Turner
Digitech: Evan Perkins
1st Assistant: Madison Hedgecock
Key Grip: Ezra Robinson
Dolly Grip: Jackson Mach
Production Designer: T Marsh
Stylist: Steph Ashmore
Styling Assist: Ava Hoeller
MUA: Shideh Kafei
HMU: Kendal Lopez
Hair: Daniel Ramirez
Starring:
Mila Danilov
Michelle Torian
Ella Grace Oh
Chihiro Kawamura
Chibby Obiefuna
Joshua Welles
Vanessea Granados
Sawyer Elliot
